Across the business landscape for renewable energy companies, AI is shaping which brands show up, which messages stick, and which companies win. From AI search engines (that sometimes get it wrong) to generative tools that can supercharge positioning, proposal strategy, and content velocity, marketers must now navigate Generative Engine Optimization (GEO) versus Search Engine Optimization (SEO) while protecting brand credibility in an AI-first world. This session will deliver a practical look at utilizing AI tools to avoid misinformation (such as AI hallucinations), sharpen market positioning, improve efficiencies, and capture other business opportunities. Speakers will present real-world case studies from companies using AI strategically to advance their business objectives.
This session is part of the Communications & Business Strategy Deep Dive. Immediately following this session, join us for a quick networking session among attendees, followed by "Winning the Narrative: Real-Life Communication Strategies that Get Projects Built."
