Clean electric transportation is no longer a niche idea. Drivers and fleets already see the operating-cost and performance advantages. What still slows the shift is friction that masks the affordability, the true cost, and the perceived availability of infrastructure. Policy signals that keep changing cause further confusion in the market – from vehicle manufacturers to consumers to fleets. Drawing on more than 30 years at the Department of Energy and Chrysler, Michael Berube will lay out the three levers that turn the zero-emission vision into vehicles, chargers, and freight lanes that actually scale: lower total cost, everyday convenience, and durable certainty for investors and operators.